Oh, Lauren, I completely disagree!
The only "attention getter" is the good looking chick on the bike. Yawn.
"Share the Road" is the message - well, HOW???
This PSA doesn't tell anyone anything. Howabout "cell phone driving is distracted driving" or "check your blind spot before changing lanes" or "don't crowd motorcycles in traffic" - jeez, anything would say more than this waste of money and production efforts.
And don't get me started on their contest to visit a bunch of "motorcycle spots" - comprised mostly of crappy fast food, chopper joints, and Hooters. http://www.njsmartriders.org/ride2win
Shame on you, NJ.
Here is a far, far better way of demonstrating what "share the road" means: